Now Reading: Aston Martin Names Breitling as Official Watch Partner
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Aston Martin Names Breitling as Official Watch Partner
Aston Martin has announced Breitling as its new Official Watch Partner, formalising a multi-year collaboration that also extends to the Aston Martin Aramco Formula One Team.
The partnership brings together two brands with long-standing associations with speed, engineering and design, and will include product collaborations and motorsport involvement.
A Partnership Rooted in History
While the announcement is new, the connection between Aston Martin and Breitling dates back more than a century. In 1907, Breitling introduced the Vitesse, one of the first chronographs capable of measuring vehicle speed. Around the same time in England, Aston Martin’s founders were establishing the brand’s racing identity at Aston Hill, from which the marque took its name.
Both brands later became cultural icons during the 1960s, shaped by advances in engineering and their shared presence in popular culture.
From Bond to Formula One
By the mid-1960s, Aston Martin’s DB5 and Breitling’s Top Time chronograph had become symbols of performance and style, famously appearing in the James Bond films Goldfinger and Thunderball.
Today, the partnership moves from cinema to the racetrack, with Breitling confirmed as Official Watch Partner of the Aston Martin Aramco Formula One Team.
First Joint Timepiece Coming in 2026
The collaboration will extend beyond branding. Aston Martin and Breitling have confirmed that the first co-developed timepiece will be revealed in Q3 2026.
The initial motorsport-linked release under the partnership is the Navitimer B01 Chronograph 43 Aston Martin Formula One Team, marking Breitling’s return to racing-focused watchmaking.
What This Partnership Signals
Rather than a short-term licensing deal, the agreement positions watchmaking, automotive design and motorsport under a shared engineering-led approach.
For Aston Martin, it strengthens its luxury and motorsport ecosystem. For Breitling, it reinforces a renewed focus on performance-driven partnerships.
