But this is not just about a sports car. In parallel with the GR GT announcement, Toyota has stepped up its motorsport ambitions through TGR, and the timing feels deliberate: TGR is not only launching flagship road and race cars — it is also reinforcing its presence on the global motorsport stage.
Most notably, last year, TGR struck a deal to become the title sponsor of Haas F1 Team. Starting from the 2026 season, the team will compete as TGR Haas F1 Team, marking arguably Toyota’s boldest move into top-tier motorsport since it withdrew as a factory Formula 1 entrant back in 2009.
What began as a technical partnership in late 2024 — with TGR providing design, manufacturing, and developmental support — has now escalated into full title-sponsorship.
This move signals that Toyota is not merely content with building performance cars — it’s reasserting itself as a serious player in global motorsport.